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The Retention Roadmap: Every Touchpoint Matters

A Live Interactive Virtual Learning Session from NCFAA

Thursday, April 30, 2026
11:00 AM - 12:00 PM (EDT)

Zoom

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Event Details

    Renewals don’t happen by chance; they’re earned through every interaction a resident has with your team. In this fast-paced, interactive virtual event, multifamily leader and retention strategist Katie Rigsby will guide attendees through the full resident lifecycle, revealing how leasing teams, maintenance interactions, events, and personal engagement all work together to influence resident satisfaction and loyalty.

    Through real-world examples, practical strategies, and creative ideas, participants will see how small moments can have a huge impact on retention. Katie will share innovative approaches you can implement immediately to strengthen resident relationships, prevent silent non-renewals, and create a culture that increases resident loyalty and retention rates. 
    This session is designed for leasing teams, managers, maintenance professionals, leadership, and supplier partners alike, showing how every role and every partner contribute to creating a resident experience that inspires commitment and long-term loyalty.

    When you attend this educational event, you will:
    • Gain insight into the critical phases of the resident journey and how each stage impacts renewals
    • Discover practical ways every role can influence resident satisfaction and loyalty
    • Learn proactive strategies to prevent silent non-renewals and increase retention
    • Share ideas for creative resident gifts, events, and engagement initiatives that keep communities thriving

    MEET YOUR INSTRUCTOR:

    Katie Rigsby, CAPS, CAM, CALP, is a seasoned multifamily maven with 26 years of experience in residential property management. With a diverse background as a Leasing Professional, Property Manager, multi-site supervisor, and senior executive, she has overseen a multimillion-dollar budget, 200 employees, and a vast real estate portfolio. Katie holds Certified Apartment Portfolio Supervisor, Certified Apartment Manager, and Certified Apartment Leasing Professional credentials from the National Apartment Association, where she actively contributes as an NAAEI Advanced Facilitator. Currently, as the President and CEO of Katie Rigsby Inspires, LLC, she offers consulting services and education to enhance property management professionals' skills in customer service, sales, marketing, leadership, and Fair Housing compliance. Engaged in industry associations, a licensed Louisiana Realtor, and recognized by Toastmasters International, Katie is dedicated to delivering engaging and inspirational learning experiences with a side of humor.

    Learn more about Rebeca at https://rebeccarosario.com/about/

    Cost: FREE for EPass Subscribers | $49 Members | $79 Non-Members

    For More Information:

    Robert Carroll (Member)
    Robert Carroll (Member)
    CNPR Association Executive NCFAA (352)333-0333
    View Profile