Class Topics:
- Identify the components of an effective Marketing Plan
- Use resources to effectively gather and calculate data needed in a Marketing Plan
- Develop a Marketing Plan
Analyze a market including competitors
Identify the internal market readiness of a property
Perform an economic analysis of a property
- Analyze and draw conclusions from a Market Plan using the SWOT methodology
- Add value to a property through use of rental income, rates, and/or adjustments
- Add value to a property through managing occupancy
- Select and write an effective recommendation
Identify types of promotion
Identify types of advertising media
- Develop a budget for a Marketing Plan
- Measure the success of a Marketing Plan
