The NCFAA AI & Digital Leasing Summit

*Bring your laptops for the workshop portion of the training*

In a digital-first world, the competition between management companies can be fierce. Prospects and residents alike have an array of tools at their disposal to help vet their rental experience. Using video to create more engaging experiences for renters has gained notoriety, but there's a problem: video strategy isn't evergreen and leasing teams aren't trained videographers. And, while many leasing teams believed video leasing would be temporary, it’s now become an impactful part of their long-term leasing strategy. Do-it-Yourself video content can be complex, and there are many misconceptions and do’s and don’ts when it comes to creating the perfect video library. So, what are they? We'll lay out how leasing teams can create low-cost yet powerful videos that convert leases. This session will help turn leasing agents into content producers, not just in-person tour guides. With real examples, we'll show you how to make your brand stand out and turn temporary tools into competitive differentiators. Now, it's time to turn 'temporary' tools into competitive differentiators.

Email isn’t sexy, but it’s one of the few items in our leasing toolbox that has remained consistent over the years. And, when managed creatively and effectively, it can exponentially drive more appointments and close more leases at an incredibly low marketing cost. But given the average renter receives 121 emails every day, how can you stand out in their inbox and in the marketplace? By challenging the status quo. Instead of using the same copy+paste template that’s been circulating for years, we’ll review the approach today’s most effective salespeople use to write compelling copy (bonus: it’s not time consuming, either). Learn (and see!) the hacks that will turn ghostings into showings. We’ll cover greetings, closings and details that will help you actually earn a prospect conversation. Watch as we markup standard multifamily email copy examples, turning them into more substantial messaging that sparks curiosity - and a response.

 SVP of Growth and Marketing at Kurie | Marketing Tech Coach | National Speaker | Multifamily Expert | City Councilwoman
Experienced Vice President of Enterprise Growth with a deep understanding of the Multifamily, Proptech, and Martech industries. She excels in making complex technology accessible and easy to understand while fostering strong connections with clients and teams. As a professional speaker and industry educator, she specializes in video content, marketing, digital marketing, AI and cutting-edge technology solutions for the multifamily sector.

With oversight of 75,000+ units across 15+ states and managing teams of 100+, she's led projects ranging from day-to-day marketing plans to full marketing+branding launches for new construction developments to GTM motion for property acquisitions. Her ability to simplify tech and drive business growth has been shared on stages such as the AIM Conference, the National Apartment Association Apartmentalize Conference, CREW (Commercial Real Estate Women), Urban Land Institute, and through media appearances on WLWT (NBC affiliate)and WCPO (ABC affiliate).

Active in industry leadership, she serves on NAA committees, the Multifamily Social Media Summit Sponsor Advisory Council, and mentors the next generation of leaders as an NAA 20 in their Twenties Advocate. She's a co-host of the ChatAPT talk show on LinkedIn, Co-Founder and Co-Host of The AI XChange, a multifamily peer council and hosts a micro-video email course called The Lens.