Early Bird Rate Expires on 11-10-17!
1 pm - 2 pm - Lunch Session: “30 FREE (Well, Almost Free) Ways To Help Increase Your Occupancy and Retain Your Residents!”
you need is a major rekindling of that passionate spirit ...that zest for competition and cutting edge performance for the most creative marketing, selling, and management ideas. This "user-friendly session" will discuss marketing plans that you can return to your properties and implement immediately. Attendees will leave with "30" individual ideas from which to make their marketing plan for the whole year! "FREE doesn't mean "cheap"...sometimes it means simple, everyday ways to show people you care and that living at your property means living with people who want to make their home special!"
2 pm - 3:30 pm “Dear Residents: We Love You So Much We’re Raising Your Rent!” (Value Added Selling)
Leasing today to a savvier, well informed prospect is challenging at best, but even more difficult is convincing our current residents that these renewal increases are actually worth it. How can we persuade them of the “added value”
concept if we haven’t shown that value throughout their current lease term? Once the “honeymoon” is over, now real life issues begin to emerge. Promises made during that initial relationship phase are put to the test. Miscommunications,
lack of compassion, or negative responses to emotional situations can become a harsh reality. Clearly everyone is stressed these days but to our residents, the onsite staff doesn’t have that luxury of lack of patience for the resident,
because as they say, “I pay a lot of money to live here…and now you want more?!”
3:30 pm - 5 pm “You Had Me at Hello … Or DID You?” Powerful Skills for Today’s Sales Professionals
from initial contact over the telephone, to greeting and qualifying that prospect, understanding their needs and wants, using those needs to customize their demonstration of the apartment home or model, overcoming any objections they
might have, “asking for the money”, in other words making the sale! This “full cycle” of leasing is paramount to the success of each encounter with our prospects as well as improving our unique sales abilities and skills. There are 5
distinct thought provoking key changes you must do to insure a successful sale:
Earn 4 CEC's towards NAA Credential Renewals!
Main Event Sponsor:
|1:00 PM - 2:00 PM||“30 FREE (Well, Almost Free) Ways To Help Increase Your Occupancy and Retain Your Residents!” Lunch Session|
|2:00 PM - 3:30 PM||“Dear Residents: We Love You So Much We’re Raising Your Rent!” Value Added Selling|
|3:30 PM - 5:00 PM||You Had Me at Hello … Or DID You?” Powerful Skills for Today’s Sales Professionals|